A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

After five years of research, development, and implementation of organic agriculture and the circular agricultural economy, Que Lam value chain has demonstrated that this is an effective economic model, creating numerous sustainable livelihoods for local people while contributing to environmental protection and public health.

On December 18, Permanent Vice Chairman of Hue City People’s Committee Nguyen Thanh Binh had an official meeting with a delegation from Taipei Economic and Cultural Office in Vietnam, led by Mr. Liu Shih-Chung, Head of the Office’s Representative.

In recent days, the mindset of “Preservation for Development” and “Development grounded in Heritage” has become increasingly evident in Hue City’s strategy. Heritage is identified as one of the essential pillars for sustainable tourism development, serving as a driving force for balanced and inclusive socio-economic development.

More than just a heritage city, Hue is increasingly becoming a “regional diffusion axis”, linking economic corridors and opening opportunities for cooperation and sustainable investment for the Central region.

Hue Monuments of Conservation Center is gradually building up a huge heritage archive, which is known as a foundation for a model of smart heritage management, which not only preserves but also creates new values for the work of cultural - economic development.

Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

The event titled “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) and the forum “Developing Private Economy in Connection with Heritage Economy Development in Hue” were recently held, opening new perspectives on harnessing heritage values as an economic resource. From the stories of young businesses to the strategy of heritage urban development, Hue is affirming its own path: Turning heritage into a sustainable development momentum.