Amidst the vibrant and bustling atmosphere of transitioning from the old year to the new year 2025, and celebrating the historic milestone of Hue becoming a centrally-governed municipality, on the evening of December 31, the Hue Festival Organizing Committee, Hue City People's Committee, and Carlsberg Vietnam Co., Ltd. collaborated to host the Countdown - Welcoming New Year 2025 event at the intersection of Vo Nguyen Giap and Van Tien Dung streets.

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.

According to the information from Hue City People's Committee, the art program ‘Countdown - Happy New Year 2023’, organized by Hue City People's Committee and implemented by Ultra Larita Co., Ltd., with the sponsorship of Carlsberg Vietnam Co., Ltd., will take place from 19:00 on December 31, 2022 to 00:20 on January 1, 2023 at the intersection of Hung Vuong Street, Hue city.

Huda beer brand (Carlsberg Beer Vietnam Co., Ltd.) and the people of Central Vietnam successfully set two records in Vietnam and Asia at Hue Festival 2022 on the evening of June 26 at Phu Van Lau park.