Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

On the morning of September 27, as part of the 10th National Young Architects Festival - Hue 2025, a professional seminar titled “Green Creativity in Digital Era” took place. The event became a major highlight, attracting a great number of young architects, experts, and enthusiasts interested in the trend of sustainable architectures.

That was the message shared by Mr. Phan Quy Phuong, Vice Chairman of Hue City People’s Committee, at the seminar themed “Green Transition and Strategy to Attract Industrial Investment in Hue City”, co-organized on September 19th by Tuoi Tre Newspaper, the Packaging Recycling Alliance Vietnam (PRO Vietnam), and Hue City People’s Committee. Attending the seminar was Mr. Nguyen Van Phuong, Deputy Secretary of the City Party Committee and Chairman of the Hue City People’s Committee.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

On the morning of August 29, Phu Xuan University organized the “PXUni Job Festival 2025”. The event saw the participation of nearly 20 leading enterprises in various fields, offering over 500 attractive job opportunities for students and workers.

On the morning of August 18, the People's Committee of Phu Loc Commune, in collaboration with Hue City Department of Health and a sponsoring unit, launched a safe swimming class for children aged 6 to 15. The class attracted 300 participating students, divided into 15 groups.

On the occasion of the 80th anniversary of the August Revolution’s Victory (August 19, 1945 - August 19, 2025), and National Day (September 2), Hue Monuments Conservation Center will offer ticket exemption for Vietnamese citizens for 2 days, including August 19 and September 2.