On the morning of November 21st, at the Nguyen Dynasty’s Privy Council, or Co Mat Vien (Tam Toa), Hue Monuments Conservation Center, in collaboration with the University of Arts - Hue University, held the opening of a series of exhibitions and displays in celebration of the 20th anniversary of Vietnam Cultural Heritage Day (November 23rd).

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

On the night of September 3, Hue City Music Association in collaboration with Vietnam Musicians Association branch in Hue and various art units organized a music program with the theme “ New Day in the Homeland” at Hue City Culture and Cinema Center to celebrate the 16th Vietnam Music Day (September 3, 2010 - September 3, 2025).

On the morning of August 23, the City’s Youth Center organized the First Expanded Traditional Martial Arts Championship for Children and Youth in Hue City, 2025.

More than 1,400 documents and artifacts previously managed by Thuan Hoa Ward Public Service Center have been handed over to Hue City Museum of History (268 Dien Bien Phu Street, Thuan Hoa Ward).

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

On the afternoon of August 1st, at Kien Trung Palace (Hue Imperial Citadel), Hue Monuments Conservation Center, in collaboration with the University of Arts - Hue University officially opened the thematic exhibition “Fine Arts & Heritage 4: The Four Sacred Creatures through Visual Arts”.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

Nearly 100 students from primary schools, art centers, and gifted drawing classes across Hue City came together to take part in an art festival themed “Loving Family”. The event was organized by Hue Museum of Fine Arts on May 17th at Ho Chi Minh Memorial House (Duong No Ward, Thuan Hoa District).