Hue City is gradually building a modern administration grounded on digital data and technological platforms. The digitalization of public administration not only boosts the effectiveness of governance and administration but also aims to better address the needs of both residents and businesses.

On the afternoon of March 17, Hue City People's Committee held a sponsorship contract signing ceremony for Hue Festival 2026 with Vietnam Airlines Corporation - Vietnam Airlines and Pacific Airlines Joint Stock Aviation Company.

Having traveled through many of the world’s leading technology hubs, Albert Antoine still retains his Hue accent and a deep-seated concern for his homeland. Returning from the world of data and artificial intelligence (AI), he brings with him a different perspective on how his hometown needs to move faster, deeper, and more sustainably.

On March 12, the City Tax Department and Saigon Thuong Tin Commercial Joint Stock Bank (Sacombank) - Hue Branch signed a cooperation agreement to jointly provide guidance on tax policies aimed at supporting household businesses in their digital transformation.

The exhibition, organized by Hue City Library, opened on the morning of March 11 as part of a series of activities aimed at widely promoting the significance and importance of the election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026 - 2031 term.

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

Hue is a land once at the heart of the nation’s political power, culture, and scholarship; yet, today’s Hue is not merely looking back to the past. The city is quietly preparing for a major transformation, aiming to become Asia’s leading smart coastal heritage city by 2045.

On February 22, Hue City Police reported that they had promptly returned a lost handbag containing important documents and valuable property to a foreign tourist at Phu Bai International Airport.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

By 3 a.m., Le Thi Thu Trang’s bakery is already blazing. Batch after batch of traditional cakes and preserves from My Loi Village (Vinh Loc Commune) emerge from the oven, their rich aroma filling the air in time for the Tet (Lunar New Year) market.