Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

On the morning of February 6, a delegation from the Ministry of Health, led by Deputy Minister Do Xuan Tuyen, visited and inspected the preparations to ensure medical services for the Lunar New Year of the Horse 2026 at Hue Central Hospital. The visit aimed to comprehensively evaluate medical examination and treatment activities, emergency services, and the readiness to respond to medical situations that may arise during Tet.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

On January 31, FPT Hue Primary, Secondary, and High School held the Open STEM Day 2026. The large-scale education and technology event, held for the first time in Hue, marked a significant step forward in promoting STEM education, artificial intelligence (AI), and digital transformation in general education.

On the morning of January 31st, the Bank for Investment and Development of Vietnam (BIDV) provided Tet gifts for residents of Hue City through Vietnam Fatherland Front Committee (VFFC) of Hue City. Ms. Nguyen Thi Ai Van, Member of the Standing Committee of the City Party Committee and Standing Vice Chairwoman of Hue City VFFC, attended the handover ceremony.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

On the afternoon of January 29, Song Huong Magazine launched the “Song Huong - The convergence festival” literary essay contest - 2026, aiming to spread the image of Hue during its new stage of development and seek out valuable literary works about the land and people of the Ancient Capital.

From areca sheaths once regarded as agricultural waste, Truong Van Toi (born 2000, Hue City) has built a model to produce bowls and plates from areca sheaths, aiming to reduce plastic waste, create livelihoods for local people, and open up an environmentally friendly consumption pathway.