On the morning of March 24, the Hue City Police officially opened the 9th “For National Security” Sports Festival 2026.

From March 24 to 26, the University of Medicine and Pharmacy, Hue University, in collaboration with the Arpan Global (the USA), organizes a community health screening and consultation program at the university campus, the university hospital, and the City Social Work Center and Children’s Protection Fund.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

Domestic visitors will be granted free admission to sites within the Complex of Hue Monuments on March 26th.

In celebration of the 95th anniversary of the founding of the Ho Chi Minh Communist Youth Union (March 26, 1931 - March 26, 2026), the 51st anniversary of Hue’s Liberation Day, and the successful election of deputies to the National Assembly and People’s Councils at all levels for the 2026 - 2031 term, many schools across the city have organized vibrant activities, fostering a spirit of enthusiasm in learning and self-improvement among students.

On March 21, in Ho Chi Minh City, Hue Association of fellow-countrymen in Ho Chi Minh City hosted an early spring reunion in a warm and heartfelt atmosphere, drawing over 400 delegates, fellow countrymen, businessmen, and intellectuals from Hue who are living, studying, and working in the southern region.

In 2000, in the short piece entitled “Hue Diary,” written when he returned for the first Hue Festival, musician Trinh Cong Son wrote, “When you have a place to return, or to visit from time to time, you are very fortunate. There, you have a river, a mountain, and you can find again your old friends whose hair used to be black has now turned grey. You might suddenly meet a Hue girl on the street and ask her, ‘Is there anything new in Hue now?’ And immediately, or perhaps by chance, she will recite the two lines from a poem by Bui Giang: “Da thua xu Hue bay gio/ Van con nui Ngu ben bo song Huong” (“Yes, sir, Hue now/ Still has Ngu Mount by the Huong river…”)

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.