Amidst the vibrant and bustling atmosphere of transitioning from the old year to the new year 2025, and celebrating the historic milestone of Hue becoming a centrally-governed municipality, on the evening of December 31, the Hue Festival Organizing Committee, Hue City People's Committee, and Carlsberg Vietnam Co., Ltd. collaborated to host the Countdown - Welcoming New Year 2025 event at the intersection of Vo Nguyen Giap and Van Tien Dung streets.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

On the afternoon of December 29, at the Oncology Center (Hue Central Hospital), volunteers from the “One Painting - Many Hopes” project and Thua Thien Hue Provincial Women Entrepreneurs Association organized a New Year's celebration for patients there.

On December 29th, Ministry of Education and Training (MOET) organized a ceremony to honor students who excelled in international Olympiads and science and technology competitions in 2024.

On the morning of December 28, Vice President Vo Thi Anh Xuan had a meeting and commendation with the team of students who won prizes in the international Olympiad and Scientific and Technical Competitions 2024. Ho Duc Trung, an alumnus of Quoc Hoc Hue High school for the Gifted was awarded the Third-Class Labor Order for his achievement of winning the Silver Medal at the International Biology Olympiad.

Drawing from nearly 720 years of Thuan Hoa - Phu Xuan's heritage, Hue boasts a treasure trove of culinary excellence, offering a competitive advantage for tourism in the ancient capital. Becoming a centrally governed municipality brings Hue new opportunities, and alongside its fresh, vibrant identity, people will think of Hue as a culinary city where quintessence converges.

On December 27th, Ministry of Natural Resources and Environment, in collaboration with “For Green Future” Foundation (Vingroup), held the 2024 Vietnam ASEAN Eco-schools awards ceremony in Hanoi.

Saigon Morin Hue LLC has just been honored with the Vietnam Golden Star Award 2024, and this company ranks in Top 200 typical businesses nationwide. Besides that, Saigon Morin Hue LLC is also the only business of Thua Thien Hue province to receive this award in 2024.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.