Free entrance tickets for female tourists wearing traditional Ao dai on the occasion of March 8

Hue Ao Dai Week 2026, featuring a series of cultural, artistic, and community activities to honor the values of Vietnam’s traditional Ao-dai and reaffirm the brand of “Hue - The Capital of Ao Dai”, will take place from July 3 to 10.

40 artists, including lecturers and students from the University of Arts, the University of Sciences (Hue University), along with other painters and architects, participated in a creative program titled Sketching French Architectural Heritage and Cultural-Historical Relics in Hue.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.