From a Periodic Event to a Vibrant Year-round Cultural Space

Revitalizing the Hue Festival Model:
From a Periodic Event to a Vibrant Year-round Cultural Space

Since 2022, after 4 years of operating under the new model, positive changes have become increasingly evident in the way that the heritage is preserved and promoted.
Deadline extension for Tourism Awards entry

The Department of Tourism continues to receive applications for the Thua Thien Hue Tourism Awards 2018 until the end of May 15, instead of the deadline of April 30 as announced earlier.

Deadline extension for Tourism Awards entry
Brand identity of Hue tourism announced

The main image of the logo is built on a combination of familiar images of Hue, including a corner of Five-Phoenix Pavilion (Lau Ngu Phung), Truong Tien bridge, the shape of the rising sun, the curving of the Perfume River.

Brand identity of Hue tourism announced
Hue mosaic art

In the 17th century, the Nguyen Lords enlarged the territory to the south, forming the cultural center of Phu Xuan-Thuan Hoa, bringing with them the career of clam shell inlay.

Hue mosaic art
Banh Hue: cheap and exquisite

Initially banh Hue (literally Hue cakes) was common snacks served in breaks between meals. Gradually it entered the royal family.

Banh Hue cheap and exquisite
Ready to welcome visitors

Hue Festival 2018 is coming very near, tourism businesses have been deploying and promoting many tours associated with the Festival to serve visitors.

Ready to welcome visitors
Many Novelties at the “Countryside Market in the Festival”

Along with the other two programs “Huong Xua Lang Co” (Old Flavors of Ancient Village), the “Cho Que Ngay Hoi" (Countryside Market in the Festival) gives a vivid picture of the traditional rural cultural life at Hue Festival 2018.

Many Novelties at the “Countryside Market in the Festival”
“In search of the lost Royal Palace of Hue” to launch on the occasion of Hue Festival 2018

“In search of the lost Royal Palace of Hue” is the film project using 4D technology invested by the Hue Monuments Conservation Centre in collaboration with IV COM Co., Ltd. (the subsidiary in Vietnam of the Korea Underdog Studio) with the total expense of VND 50 billion. The program will officially open on the morning of April 27, 2018 to the East of Thai Hoa palace, Hue Citadel

“In search of the lost Royal Palace of Hue” to launch on the occasion of Hue Festival 2018
Tranquil Go Cong

Perhaps, compared to other cities in South Vietnam I have been to, Go Cong with its rivers and sea bears the most resemblance to Hue. Since My Loi Bridge joined the two banks of the Vam Co River, travelling from Ho Chi Minh City to Go Cong has even been faster than to My Tho City.

Tranquil Go Cong
Towards the culinary capital

Holding two major cuisine-related activities at Hue Festival 2018 at the same time, what the organizers expect is to step by step turn Hue into the culinary capital of Vietnam.

Towards the culinary capital
Hue Festival 2018 vitalized with Gold Sponsors

Acecook Vietnam Joint Stock Company and Phu Dat Gia Co., Ltd. have become the Gold Sponsors for Hue Festival 2018 after the signing ceremony on the afternoon of April 4. Accordingly, the two enterprises will fuel up to VND 3.3 trillion to the most highlighted biennial cultural event of the country in 2018.

Hue Festival 2018 vitalized with Gold Sponsors
Cooking with heart

According to the statistics provided by the World Tourism Organization UNWTO, a tourist on average spends one-third of their expenses on gastronomy. This is a ground on which our national tourism policy makers are formulating a strategy to turn Vietnam into “the world kitchen." Hue has the opportunity to become the kitchen of Vietnam as among approximately 3,000 dishes nationwide, there are over 1,700 dishes cooked in a Hue style.

Cooking with heart
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