Hue is famous for its delicious cuisine, and the local authorities are actively promoting the brand name “Hue - The Culinary Capital”. However, the city has yet true food tours (Food Tour) in a proper and structured manner.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.

In 2024, Hue Museum of Fine Arts welcomed nearly 63,000 visitors to its two art exhibition spaces as well as various thematic exhibitions and cultural-artistic activities.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

In 2024, Thua Thien Hue Museum of History welcomed 55,250 visitors to the museum and its affiliated historical sites.

On November 30, the Provincial Department of Tourism, in collaboration with Hue Railway Branch and Hong Ha International Travel Company (Lao Cai), organized a welcoming program for a group of visitors from China, arriving in Hue via a charter train on a nationwide tour.

Applying digital technology in reenacting and exploring historical and cultural relics has brought various interesting and vibrant experiences to tourists, helping the heritage last with time.

From the early morning of September 2, the Imperial Citadel in Hue continuously welcomed thousands of domestic and international tourists to visit.

Following the success of four previous events, attracting a large number of residents and tourists, Hue City continues with the 5th edition of the “Hue Jogging – Running for the community” program in 2024, themed “Always New Hue.”