On the first day back to work after the 2026 New Year holiday, Hue residents were greeted with encouraging news: during the holiday period, the city was estimated to have welcomed around 85,000 visitors, a 25% increase compared to the same period last year.

On the afternoon of January 9, the Department of Tourism held a conference to review its work in 2025 and roll out tasks for the tourism sector in 2026.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

After three days of activities, the International Tea Festival - Hue 2025 officially concluded on the evening of December 12th with a closing ceremony and the artistic performance titled “Moon Dance of Tea Blossoms”.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

Not only travelers from afar, but various TikTokers and Facebookers with hundreds of followers also come to Hue to explore and share unique culinary experiences that they’ve gained in this place.

Amid the majestic Truong Son Mountain, the Pa Co people continue to preserve a sacred festival, where the sound of gongs and drums blends with the flickering red flames. A Rieu Piing is a time to honor ancestors, a communal celebration that illuminates the unique cultural values of the Pa Co community.

Starting on September 9, the method of welcoming and serving visitors to the The To Mieu relic site (Hue Imperial Citadel), where the Nguyen Dynasty emperors are worshiped, will be changed. Accordingly, visitors will no longer be allowed going inside the building. Instead, they will be able to visit, explore, and offer incense from the outside.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.