A large number of locals and visitors attending Hue Nam Temple Festival (Hon Chen Temple) joined the road procession, traveling from Thien Tien Thanh Giao Holy Place (352 Chi Lang Street) to Thuong Bac Park along the Huong River (Tran Hung Dao Street, Phu Xuan Ward).

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

Having traveled through many of the world’s leading technology hubs, Albert Antoine still retains his Hue accent and a deep-seated concern for his homeland. Returning from the world of data and artificial intelligence (AI), he brings with him a different perspective on how his hometown needs to move faster, deeper, and more sustainably.

Loving heritage culture and having traveled through many regions rich in history, Dang Duy Khoa (born 2002) from the distant Mekong Delta has truly been captivated by Hue. He then decided he had to do something for Hue through his own passion and the architectural knowledge he is pursuing.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

From February 7th to March 8th, 2026 (from the 20th day of the twelfth lunar month of the Year of the Snake to the 20th day of the first lunar month of the Year of the Horse), all bus terminals in Hue City enter their peak period to meet the surge in travel demand during the Lunar New Year (Tet).

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

On the morning of December 25, the Department of Tourism held a famtrip program to survey the potential of tourist sites and rural tourism products in Hue City.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

On the evening of November 29, the Department of Tourism coordinated with relevant units, to organize a welcome event for the first flight and its passengers traveling from Shenzhen (China) to Hue City by air. Attending the program was Mr. Nguyen Thanh Binh, Standing Vice Chairman of Hue City People’s Committee.