Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Visitors at the Hue Singing Performance Space on Le Loi Street in Hue recently enjoyed an unexpected musical experience as the powerful rhythms of the West African Djembe blended with the familiar melodies of Hue Singing. Bringing this distinctive sound to the former imperial city was Michael Schmidt Kanté, a French musician who has spent years traveling across continents to study and perform traditional music.

Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

On the morning of June 10, the Department of Tourism announced that Hue has officially been nominated in the Asia’s Leading Culture City Destination 2026 category at the World Travel Awards (WTA) for the Asia and Oceania region.

By preserving Co Tu cultural traditions in everyday life and integrating indigenous values into visitor experiences, residents of Doi Village have carved out a distinctive path for community-based tourism in the western area of Hue City. The village is gradually emerging as a favorite destination for travelers seeking community-based tourism activities in Khe Tre highland area.

Though in his seventies, Excellent Artist Tran Thao (Phu Xuan, Hue) has never spent a single day without nha nhac (court music). He teaches it in classrooms, passing on his craft in his small house and maintaining a nha nhac club for over three decades now. Every year, he travels to An Giang, carrying with him the “music of the past” to share with others.

Compared to many other coastal localities, Hue’s sea possesses a distinctly unique beauty, gentle and captivating in its simplicity and softness. In recent years, that beauty has become even more alluring thanks to the new coastal road and the recently completed bridge spanning the Thuan An estuary. From there, visitors coming to Hue can begin their journey from the clear blue waters of Lang Co Bay, travel along breezy coastal roads through Vinh Thanh, Thuan An, and Hai Duong, before continuing toward the peaceful seaside area of Quang Dien.

Beyond a mode of transportation, the heritage train has evolved into a space where travelers can not only admire the scenery but also experience the region’s historical and cultural richness. Through the Hue - Danang journey, rail tourism is carving out a new path, where each trip does more than connect destinations; it creates experiences that leave lasting emotional impressions.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

Travel + Leisure Magazine has just unveiled its 2026 T+L500 list, spotlighting the 500 best hotels and resorts across the globe. Notably, Azerai La Residence Hue stands out as one of 12 properties in Vietnam to earn a place on the list.