According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

On February 22, Hue City Police reported that they had promptly returned a lost handbag containing important documents and valuable property to a foreign tourist at Phu Bai International Airport.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

Hue starts entering winter, beginning a series of long and wet rainy days. But truly, if tourists could “embrace” this Hue’s weather, they will not only fully experience all the senses with the specialty of Hue rain, but can also feel Hue more vivid and authentical in its profound and peaceful space.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

With special scale, character, and significance, the series of activities under “Vietnam - Republic of Korea Cultural Day 2025” held in Hue on September 27 - 28 attracted a great number of locals, domestic and international tourists, as well as international friends.

Hai Van Frontier Post officially opened for visitors from August 1st, 2024. Up to now, it has become an important destination for visitors visiting Hue and Da Nang.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

The scene of pomelo trees laden with fruits, with the yellow-ripened pomelos dangling on the branches, attracts a great number of tourists coming to check-in and pose for photos.