Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

In late March, thousands of locals and tourists flocked to the Ethnic Cultural Village of A Luoi District to attend the “Highland Spring Colors of A Luoi” festival. Many were deeply moved by a dramatic excerpt from the Ar Puc Festival, which recreated the love story of Cu Hun, Thail, and Klai.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

Although she has chosen a reclusive life on the edge of Thien An forest (Hue City), just as the saying goes, “good wine needs no bush,” many international tourists visiting Hue have asked travel companies to take them to meet People’s Artisan Hoang Thi Nhu Huy so that they can converse with her and gain a deeper understanding of Vietnamese culture.