Through diplomatic activities, Hue has become a partner of many foreign localities, thereby gradually diversifying its investment promotion efforts.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

On the afternoon of December 4, Hue College of Tourism coordinated with Ile-de-France Chamber of Trade and Craft (French Republic) to hold a signing ceremony for an agreement on a cooperation framework to provide apprentices with diversified international experiences, along with many other important contents.

When I was still very young, candies weren’t as diverse as they are now. We only had traditional local sweets, like areca-nut candy, ginger candy, glass candy, peanut candy, bird’s egg candy, and pulled sugar candy… Back then, my grandmother would often come back from the market with a small packet of areca-nut candy, which had a simple label with a picture of Hue landscape.

Experimental music, popularized around the mid-20th century, is a completely distinct genre that utilizes a method of sound blending, as well as a variety of unconventional, diverse, and novel instruments. This genre is still new to domestic audiences, and there are a few artists who choose it as their musical path; among them is Vo Ha Hanh Nhan (born in 2002).

Emerging in the late 19th century and early 20th century, jazz quickly spread worldwide, becoming a genre that has attracted diverse cultures in various countries, regions, and communities. It has evolved into a popular art form, connecting with cinema, sports, literature, and many other disciplines. However, in Vietnam, the jazz-listening community remains quite small, lacking widespread venues for the general public. In Hue, jazz is particularly young, both in terms of its audience and the community of musicians who play it.

There is a unique dish sold only during summer in Hue, with a cool, refreshing flavor that helps to cool down the body. It's called bún giấm nuốc (vinegar blue jellyfish noodles). Hue's noodle dishes are famously diverse and abundant, too numerous to count on one's ten fingers, with each type having its distinct color and flavor that's hard to confuse with others.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

The Hue Alpha Books Fair 2024, organized by Alpha Book Joint Stock Company, has just been kicked off to serve the public on the morning of March 27th at Vincom Plaza Hue (six-way intersection in Hue City center) with a diverse range of books from various publishers, offering high discounts.

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.