The Times Magazine of the UK has unveiled its list of Vietnam’s 11 most beautiful destinations in 2026, highlighting a diverse range of places, from vibrant urban centers and mountainous regions to coastal and island destinations and nature reserves. Hue is notably among the destinations featured on the list.

On August 15, Vietravel Hue officially launched its 2026 Autumn Promotion Programme under the theme ‘Set off for the golden season - Welcome a thousand good things’.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

On the morning of July 25, Vietnam Pickup Truck Club (PVC), in coordination with SevenT Vietnam Co., Ltd. (the event operator), the People’s Committee of Chan May - Lang Co Commune, and relevant agencies, hosted the opening ceremony of Vietnam Pickup Festival 2026 (VPF2026).

Under the theme “Flow of Heritage”, the first-ever O Ly Art show will officially open at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward) on June 6, ushering in a new artistic platform for the artist community in Central Vietnam.

From the evening of May 29 to May 31, 2026, the first “Cultural, Sports and Tourism Festival of mountainous ethnic groups” is being held in the communes, namely A Luoi 1, A Luoi 2, and A Luoi 3.

Under the theme “Hue Heritage - Convergence and Divergence”, the exhibition introduced nearly 150 remarkable sketch artworks depicting Hue to the public in Ho Chi Minh City. The collection is currently preserved by Hue Museum of Fine Arts.

Following a vibrant April filled with diverse artistic activities, the Summer Festival - Hue Festival 2026 continues with a series of attractive cultural and tourism events throughout May and June, promising new experiences for both residents and visitors.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.