On September 18, Assoc. Prof. Dr. Nguyen Thanh Hung, Vice Rector of the University of Education, Hue University, received and held a working session with a delegation from the University of Innsbruck (Austria) to discuss directions for cooperation in training, scientific research, and academic exchange.

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

Hue University is at a juncture of opportunity and development requirements on its journey toward becoming a National University before 2030. Prof. Dr. Nguyen Vu Quoc Huy, Acting President of Hue University, shared with Hue Today Weekly the strategic directions and key solutions for achieving this goal.

While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

The University of Foreign Languages, Hue University identifies international cooperation as a strategic direction to enhance the quality of foreign language training and develop high-quality human resources.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

On the morning of January 30th, Hue Association for Protection of Child's Rights held a conference to review its activities in 2025 and deploy directions and tasks for 2026.