In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

“Enterprises make a significant contribution to the economy. Therefore, in its development orientation, Hue City consistently focuses on creating an environment that fosters and promotes business growth,” shared Mr. Phan Quoc Son, Deputy Director of Hue City’s Department of Finance, with Hue Today Weekly.

On the afternoon of December 13, the Museum of Nature of the Central Coastal Region held a scientific conference on 15 years of establishment and on the orientation for the development of the Museum in the period of 2025 - 2030.

It is undeniable that investment promotion activities are making great strides in recent times, but investment promotion activities also need to be adjusted to be more consistent with planning and development orientations of the province.

With the goal of building environmentally friendly Green Transport infrastructure, in line with the overall economic development orientation of the province in the period 2021 - 2030, with a vision to 2050, on June 14, Hue Monuments Conservation Center and Gbike Co., Ltd. (South Korea) signed a cooperation agreement to implement a green transport project in the relic area to exploit and promote the values of Hue relics.

In the High-Achievement Sports Development Project by Thua Thien Hue Province in the 2021 - 2025 period, with an orientation to 2030, badminton is classified as a group 2 key sport with focused investment. With the appearance of many promising young faces, Thua Thien Hue badminton has a lot of hope.

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.