Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

The heritage space of Hue’s Imperial Citadel is being retold in a new language, the language of technology. At the Royal Treasury Palace, stories of the past are no longer meant solely to be observed, but also to be touched, listened, and experienced, opening up a gentle, emotionally resonant way of engaging with the heritage of Hue Ancient Capital.

In celebration of Vietnam Cultural Heritage Day on November 23, Hue Monuments Conservation Center will organize a series of educational, exhibition, and experiential activities to honor the heritage values of the Ancient Capital. These activities aim to spread appreciation for cultural heritage within the community, especially among young people.

Coming to Hue as part of the “2025 International Art Workshop and Exhibition”, artists immersed themselves directly in the heritage life of the Ancient Capital to find material for creation. Through their lens, the heritage appeared differently: vibrant, transformative, and ready to accompany contemporary art.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

Besides the ancient heritage architectural works with splendid beauty, future architects also depicted a truthful yet incredibly gentle portrayal when sketching modern constructions of Hue City on its development.

On the morning of October 5, Standing Vice Chairman of Hue City People’s Committee Nguyen Thanh Binh inspected the preparations for Viettel Y-Fest 2025 event at Ngo Mon Square. The event is organized by Viettel Telecom (Viettel Telecommunications Corporation) under the theme “SYNC OF HEART - Harmonizing Empathy.”

Alongside preservation of palaces and temples, the heritage conservation efforts in the Ancient Capital also include the care, restoration, and propagation of trees, protecting ancient and precious species within relic sites, helping maintain the harmonious beauty of architecture and nature - a hallmark of Hue’s heritage space.

The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.