Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

On the morning of March 24, the Hue City Police officially opened the 9th “For National Security” Sports Festival 2026.

On the afternoon of March 13, the Youth Union of Hue City Department of Health organized a voluntary blood donation program under the theme “From White Blouses to Pink Drops of Blood”, drawing the participation of leaders and a large number of officials, civil servants, and youth union members from the health sector.

Over 200 students from secondary schools in Thuan Hoa Ward (Hue City) took part in an educational event promoting knowledge about the life and career of President Ho Chi Minh, as well as communication activities related to the 2025 Family Development Strategy.

“Thanh Thuy New Day - Connecting the Community” 2025 marathon, organized by Thanh Thuy Ward, took place on the morning of September 2. The activity was held to celebrate the 80th anniversary of the August Revolution and National Day (September 2).

On August 25, the Steering Committee for Voluntary Blood Donation of Hoa Chau Ward in coordination with the Hematology and Blood Transfusion Center of Hue Central Hospital organized the “Voluntary Blood Donation Day” festival.

On the morning of August 7, Hue City Department of Health held a training conference to implement the 2025 plan for the project titled “Support for the Implementation of Effective and Sustainable Interventions for Drowning Prevention in Hue City”, with the participation of representatives from various departments, agencies, as well as the People’s Committees of communes and wards, and other related units.

For students, Tet is not only a time for celebration and family reunions but also an opportunity to share and support those in difficult circumstances. Many charitable activities organized by the school have “ignited a flame of love” in the students, spreading noble humanitarian values.

This art event combined with biodiversity conservation awareness was a program held by the Emotional Rainbow Class on the afternoon of October 20 at Hue Lotus experience space (No. 78 Minh Mang, Hue City).