On October 30, Mr. Nguyen Chi Tai, Deputy Secretary of the City Party Committee, Vice Chairman of Hue City People's Committee, visited and encouraged people at a charity kitchen located at Truong An Primary School, Thuan Hoa Ward.

According to statistics, the number of visitors to Hue in the first 9 months reached nearly 5 million arrivals, witnessing an increase of nearly 63% compared to the same period. This is truly good news for Hue as the city hosts the National Tourism Year for the second time.

Within the framework of Vietnam - Laos special friendship cooperation program (from October 22-26), a delegation from Hue City People's Council, led by Mr. Nguyen Quang Tuan, Member of the Standing Committee of Hue City Party Committee, and Permanent Vice Chairman of Hue City People's Council, visited, worked and held talks with the Standing Committee of the Salavan Provincial People's Council, Lao People's Democratic Republic.

Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

It was a stroll through images and fond memories of Quoc Tu Giam (Imperial Academy) - a relic of the Nguyen Dynasty nestled in the heart of Hue Ancient Capital. The site is expected to undergo restoration this November, with a total investment of over 108 billion VND.

In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

Although familiar to collectors and enthusiasts of antiques, visitors still cannot help but feel overwhelmed when standing before the artifacts displayed at the exhibition “Jade and Ivory in Religious Art” at the Museum of Nguyen Dynasty Porcelains (114 Mai Thuc Loan Street, Phu Xuan Ward).