Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

On the evening of September 25, thousands of audience members, residents, and visitors gathered at the stage in front of Kien Trung Palace in Hue Imperial Citadel to enjoy the ‘Nhin nhung mua thu di’ (‘Contemplating Autumns Go By’) music program, one of the highlights of the autumn season as part of Hue Festival 2026.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

These days, the festive atmosphere of the Mid-Autumn Festival is already filling the streets. From the skillful hands of craftsmen diligently working on unicorn heads, Earth God masks, and drums… to spectacular unicorn dance performances on competition stages and in welcoming spaces at the Imperial Citadel,… all come together to create a vibrant picture of the Mid-Autumn in the Ancient Capital, preserving the unique cultural beauty and leaving lasting impressions on visitors.

Beyond visiting heritage sites, enjoying local cuisine and exploring traditional crafts, residents and visitors to Hue now have more interactive and creative ways to experience the city. From getting acquainted with the handpan and making wagashi by hand to painting and crafting, … small-scale workshops are adding new ‘colors’ to the life experiences in the Ancient Capital.

Drawing on the woodblock prints of traditional Vietnamese folk painting genres such as Dong Ho, Hang Trong, Kim Hoang, and Lang Sinh, the Woodblock Art Experience Space at 23-25 Le Loi Street brings visitors closer to traditional art. Beyond contemplating the artworks, visitors can try printing and coloring the woodblocks while discovering the stories and cultural values behind each piece.

On the afternoon of September 5, Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of the City Party Committee, and Head of the City’s National Assembly Delegation, received H.E. ITO Naoki, Ambassador Extraordinary and Plenipotentiary of Japan to Vietnam, during his visit and working trip to Hue City.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.