On the occasion of the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), on April 29, under authorization, Vice Chairman of the City People’s Committee Nguyen Van Manh visited and presented gifts from General Secretary and President of the Socialist Republic of Vietnam To Lam to meritorious beneficiaries currently being cared for at Hue City Center for Nursing and Care for People with Meritorious Service.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

In the atmosphere of commemorating the 51st anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2026), and the 140th anniversary of International Workers' Day (May 1, 1886 - May 1, 2026), on the morning of April 27, Mr. Trinh Van Quyet, Politburo member, Party Central Committee Secretary, and Head of the Central Commission for Information, Education and Mass Mobilization, visited and presented gifts to policy beneficiary families, poor households, and households in difficult circumstances in Hue City.

On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

On the evening of April 25, the art program “Enchanting Imperial Palace” will officially open at Hue Imperial Citadel. Combining royal court art with modern technology, the program promises to offer visitors a fresh and immersive experience. At the same time, it serves as an important pilot step in developing a night-time economy linked to heritage.

On the morning of April 24, at the Royal Treasury Palace area - Hue Imperial Citadel, the “Exhibition and display of orchids, bonsai, and ornamental stones of the three regions 2026” officially opened as part of Hue Festival 2026, attracting a large number of locals and visitors.

On April 24, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a courtesy meeting with Mr. Franch Bolgiani, Cultural Attaché of the French Embassy in Vietnam, Deputy Director of the French Institute in Hanoi, on the occasion of his delegation’s visit and working trip to Hue City.