On the afternoon of December 3rd, 2024, Hue University held a ceremony to announce the decision and award certificates recognizing educators and visiting lecturers of Hue University as having achieved the title of Associate Professor.

On November 30, the Provincial Department of Tourism, in collaboration with Hue Railway Branch and Hong Ha International Travel Company (Lao Cai), organized a welcoming program for a group of visitors from China, arriving in Hue via a charter train on a nationwide tour.

In 2024, there has been six individuals who donated artifacts, and nine establishments and individuals involved in producing traditional Hue handicrafts supported the Thua Thien Hue Museum of History in its exhibition and display efforts to promote Hue’s cultural heritage to the public and visitors.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 28th, the Department of Education and Training, in collaboration with Hue Monuments Conservation Center and the Provincial Museum of History, organized a heritage visit and experience at the Imperial Citadel for students who received the title of “Honored student of the school" for the 2023 - 2024 academic year.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On the morning of September 16, AEON MALL Hue officially opened to serve customers.

During the first two days of the National Day holiday (September 2nd), Hue Ancient Capital welcomed thousands of tourist arrivals. Currently, tourist destinations in Thua Thien Hue, especially the relics belonging to the Complex of Hue Monuments, continue to be bustling with visitors.