Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

More than just providing accommodation, Ms. Dinh Thi Phuong Thy (born in 1991, Kim Long Ward) brings visitors closer to local culture through everyday experiences such as making conical hats, making traditional Hue cakes, preparing Hue-style meals, and making lotus tea...

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

On the evening of September 25, thousands of audience members, residents, and visitors gathered at the stage in front of Kien Trung Palace in Hue Imperial Citadel to enjoy the ‘Nhin nhung mua thu di’ (‘Contemplating Autumns Go By’) music program, one of the highlights of the autumn season as part of Hue Festival 2026.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Beyond visiting heritage sites, enjoying local cuisine and exploring traditional crafts, residents and visitors to Hue now have more interactive and creative ways to experience the city. From getting acquainted with the handpan and making wagashi by hand to painting and crafting, … small-scale workshops are adding new ‘colors’ to the life experiences in the Ancient Capital.

On the afternoon of September 5, Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of the City Party Committee, and Head of the City’s National Assembly Delegation, received H.E. ITO Naoki, Ambassador Extraordinary and Plenipotentiary of Japan to Vietnam, during his visit and working trip to Hue City.

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

Recent culinary events and festivals in Hue have emerged as popular gathering points, drawing crowds of visitors from near and far. However, what truly retains them is not merely the flavors or the festive atmosphere, but the live performances and the narratives behind each dish, offering tourists deeper insights into the history, culture, and people of Hue.