On the morning of March 19, the Department of Tourism announced that the Organizing Committee of the Visit Vietnam Year - Hue 2025 had just released the official poster for the Visit Vietnam Year - Hue 2025, which will open on the evening of March 25.

On March 13, the Sri Lankan Ambassador to Vietnam, H.E. Poshitha Perera, along with a delegation from the Buddhist and Pali University of Sri Lanka (BPUSL), led by the Most Venerable, Professor Neluwe Sumanawansa Thero, visited, held discussions, and signed a memorandum of cooperation with the Vietnam Buddhist Academy in Hue.

On February 27, a delegation from Mahachulalongkorn University (MCU, Ayutthaya, Thailand), led by Venerable Phramaha Pomchai Sirivaro (Assoc. Prof. Ph.D.) - Vice Rector, Head of the Philosophy Department, visited and worked with the Vietnam Buddhist Academy (VBU) in Hue.

The Vietnam Buddhist Academy (VBA) in Hue began the new year 2025 with a meaningful event - Welcoming His Excellency Sandeep Arya, Ambassador Extraordinary and Plenipotentiary of India to Vietnam for an official visit.

This information was shared at the expanded Executive Committee conference of Hue City Tourism Association, which summarized the tasks of 2024 and deployed tasks for 2025, on the afternoon of January 2.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

Within the closing ceremony of the Visit Vietnam Year - Dien Bien 2024 on the evening of December 22, Deputy Minister of Culture, Sports and Tourism Ho An Phong and the leaders of Dien Bien Province handed over the flag to Thua Thien Hue Province to host the Visit Vietnam Year 2025.

On November 30, the Provincial Department of Tourism, in collaboration with Hue Railway Branch and Hong Ha International Travel Company (Lao Cai), organized a welcoming program for a group of visitors from China, arriving in Hue via a charter train on a nationwide tour.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.