The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

With the theme of “Hue - Ancient Capital, New Opportunities”, Hue is meticulously gearing up, mobilizing all resources to ensure the success of the National Tourism Year and create enduring value for the tourism industry in the years to come.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

Talking about Hue cuisine, tourists always give compliments, a special highlight of which is Hue vegetarian cuisine. Tapping the value of vegetarian cuisine for tourism is partly an opening to promote tourism and partly a contribution to preserving and promoting the value of Hue vegetarian cuisine.

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".