The melancholic sound of the khen flute drifts through the mist along the mountain slopes, whispering in harmony with the babbling streams and the rhythmic clatter of looms, creating a mystical melody that captivates travelers. The village of A Luoi today bustles with visitors from afar, as the local people have learned to leverage their cultural identity for tourism. Behind these transformations are the tireless footsteps of a Pa Co woman who loves her homeland - That is Ms. Le Thi Them, the former Head of the Culture and Information Department of the former A Luoi District, now the Head of the Party Building Committee of A Luoi 1 Commune.

The Shuttlecock Kicking Tournament of the 10th Hue City Sports Festival (2025–2026) opened on the morning of October 15 at Canh Buom Sport Hall (100 Pham Van Dong Street), bringing together 51 athletes from Hue University, Binh Dien Commune, Phu Xuan Ward, and Phu Bai Ward to compete.

Nearly 5 years into implementation, the project “Promoting the Value of Ho Chi Minh Relics in Hue City to Serve Tourism Development” for the 2021-2025 period has attracted participation from nearly 10 travel agencies offering tours to the Ho Chi Minh Museum and other relic sites.

This was among the key outcomes shared at the Conference on Reviewing the Implementation of Resolution 05/2019/NQ-HDND issued by the Provincial People’s Council (now Hue City People’s Council) on policies supporting community-based tourism (CBT) development in Thua Thien Hue Province (now Hue City) through 2025. The conference, organized by the Department of Tourism on the morning of November 12th, gathered representatives from departments, agencies, and 40 communes and wards across the city.

As a part of 2025 National Tourism Year, the Event Week titled “100 Flavors - Michelin-Starred Chefs” will take place from November 23 to 30 in Ho Chi Minh City and Hue.

Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.

On the afternoon of November 7th, Deputy Secretary of the City Party Committee and Chairman of Hue City People’s Committee Phan Thien Dinh, together with Standing Committee Member of the City Party Committee and Chairwoman of Vietnam Fatherland Front Committee of Hue City Nguyen Thi Ai Van, received a donation of 1 billion VND from Vietravel Tourism Joint Stock Company to support the city’s post-flood recovery efforts.

The Ministry of Culture, Sports, and Tourism has issued a document requesting Hue City People’s Committee to prioritize funding and assign Hue Monuments Conservation Center to continue reviewing the areas along the walls of Hue Imperial Citadel that are at high risk of blowing off.

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.