On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

From August 30 to September 1, 2025 (the 8th, 9th, and 10th days of the Lunar July), tourists and local people will enjoy free entrance to Hue Nam relic (Hon Chen Temple) during Hue Nam Temple Festival.

On the late afternoon of August 28, at Ly Tu Trong Park (Thuan Hoa Ward), Hue City People's Committee, in collaboration with the Korea International Cooperation Agency (KOICA), held the inauguration ceremony for the Smart street component of the “Developing Hue into a smart cultural and tourism city” project.

The People’s Committee of Hue City has just issued Plan No. 360/KH-UBND dated August 26th, 2025, on the organization of Hue Wellness Tourism Week 2025. Accordingly, the programs and events of this week will take place from October 21st to November 2nd, 2025.

On the afternoon of August 22nd, information from the Department of Tourism indicated that the number of visitors to Hue during this year’s September 2nd holiday (National Day) is forecast to increase sharply, with an estimated 196,000 arrivals.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.

Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.