From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On the occasion of her 25th birthday, instead of hosting a lavish party, Dieu Linh, a tourist from Ho Chi Minh City, opted to visit Hue and join a photo tour to capture memorable moments with her lifelong friend.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

A Dalat-born man named Hoàng Anh Tuấn, now living in Hue, has chosen to revive decade-old industrial lamps instead of discarding them all.

According to statistics from the Department of Tourism, in June 2022, the peak month of summer tourism, Hue attracted about 182, guest arrivals, up 21% over the same period last year

Spanning across nearly 20,000 hectares, Thác Bà Lake boasts more than 1,300 islands of different sizes, limestone mountains rising above the waves, and a system of beautiful caves nestled deep in the mountains.

We would like to share with you some of the most stunning images of Phướn waterfall in Hương Phú commune, Nam Đông district.

The island is home to 17 coral varieties, and since they are formed on volcanic sediments, the coral reefs in Hòn Yến have such a distinctive beauty.

The street festival "Cultural colors" was one of the activities that attracted a lot of people and tourists to participate in the series of events of Hue Festival Week 2022.

The Community Ao Dai Hue Festival that took place from June 17th to 23rd, in its vibrant and joyful festive atmosphere for local residents and tourists to immerse in.

32 seals representing the supreme power of the emperors and the whole dynasty, associated with important events of the country under the Nguyen dynasty are on display.

In the dreamy land of Hue, with pagodas, king tombs, the Hương River and Mount Ngự Bình, we can always catch sight of the brightly red flamboyant flowers blooming in the summer.

Hue Lotus Festival 2022 – "The quintessence of Heaven and Earth" is expected to become an annual event in Hue Ancient Capital as a way to promote and develop Hue tourism.