In late March, thousands of locals and tourists flocked to the Ethnic Cultural Village of A Luoi District to attend the “Highland Spring Colors of A Luoi” festival. Many were deeply moved by a dramatic excerpt from the Ar Puc Festival, which recreated the love story of Cu Hun, Thail, and Klai.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the morning of April 26th, the People’s Committee of Phong My Commune, Phong Dien Town, officially launched the O Lau Upriver Ecotourism Site (Ham Heo). This community tourism site was previously recognized by the provincial government under Decision No. 954/QD-UBND dated March 28th, 2021.

On the afternoon of April 26, at the exhibition space on the 2nd floor of Kien Trung Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the opening ceremony of an exhibition themed “The odyssey of Vietnamese ceramics”. This event is part of Hue Festival 2025 and the National Tourism Year 2025.

On the morning of April 25, according to the information announced by the Department of Tourism, from the result of Vietnam’s Provincial Tourism Development Index - VTDI 2024, Hue ranked 9th out of 30 provinces and cities included in the index’s scope of research.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

From April 26 to May 2nd, the Imperial Citadel will become the center of a series of special cultural - artistic activities with the theme “The Imperial Citadel shines, the royal flowers converge”, promising to attract thousands of tourist arrivals during the April 30 - May 1st holidays.

On April 21st, a delegation from Ministry of Culture, Sports and Tourism held a working session with Hue Monuments Conservation Center (HMCC) to discuss the National Target Program for Cultural Development.

According to the Provincial Department of Culture and Sports, the Hue Nam Temple (or Hon Chen Temple) Festival took place over two days, from April 21st to 22nd

With a view to bringing exciting experiences for tourists visiting Hue Royal Palace, Hue Monuments Conservation Center has opened a tour for tourists to enjoy tea within the area of Hue Imperial Citadel.

Hue tourism products are still monotonous. Therefore, river tourism is one of the main product lines that needs to be better exploited in the coming time to increase the diversity of tourism in the ancient capital.

At the turn of April, ngô đồng (or Parasol) flowers around the Royal Palace and many places around the city have started to bloom.

Vietnamese Zen poetry week in Hue in the past few days has not only contributed to reaffirming the values of Zen poetry throughout history, but also affording the public an opportunity to once again contemplate the beautiful, meaningful words and ideas of the ancestors. The event aims to contribute to the everlasting existence of Zen poetry in the Vietnamese literature and culture.

According to the Tourism Department, the International Hot Air Balloon Festival themed “The beauty of Hue - the ancient capital” is scheduled to take place from April 10th to 18th.

we would like to invite you to admire the dazzling pictures of kapok flowers covering the whole area with their vibrant red color from above.

This is Thuy Tien Lake Water Park located on Thien An hill - a hill with poetic pine forests, an ideal tourist destination for locals and tourists when coming to Hue.

To Northwestern people, the Orchid Tree flowers are a symbol of the purity of women, love and happiness. Those who love this flower species would now have the chance to admire its pristine beauty by simply paying a visit to A Lưới, a mountainous area in Thua Thien Hue Province.

We would like to invite you to admire spectacular images of Ngũ Hồ Lake, Đỗ Quyên waterfall, and Hải Vọng Đài Peak on Bạch Mã National Park through trail running - a combination of running and hiking.