With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

During her trip to Hue, Ms. Sandrine, a French tourist, and her group were amazed by how green the city was. With admiration, she asked: “What has enabled Hue to balance economic development with heritage and natural resource preservation?”

On May 10th, Hue - Urban Plastic Reduction in Central Vietnam Project (TVA Project), in coordination with the Department of Tourism and People's Committee of Thuy Thanh Commune (Huong Thuy Town), held the launch ceremony for the low-plastic tourism site at Thanh Toan tiled-roof bridge.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

Often compared to a “land of a thousand pines” in the heart of Hue, the two hills of Thien An and Vong Canh consistently captivate visitors with their poetic, romantic scenery. Already crowded on regular days, during the holidays they attract even more people who come to breathe in the fresh air and immerse themselves in the lush natural surroundings.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

This is an ideal spot for us to admire the sunset with the Thanh Hà port located just on the opposite to watch the bright full moon at night or absorb some vitamin sunshine to begin a new day.

We would like to invite you to admire the images of red flamboyant flowers in full bloom on the streets of Hue City’s central area, An Định Palace, Hai Bà Trưng high school, and walking streets along the Imperial Citadel.

Sea and waterfalls tourism are two strengths of Hue. Every year, it attracts hundreds of thousands of visitors to enjoy and relax.

The summer is just around the corner, and the issue of ensuring safety and avoiding drowning would always be the top priority for sea and waterfall tourist destinations.

We would like to invite you to admire flycam images of Tam Tien fish market - the most beautiful and biggest wholesale fish market in Quang Nam Province.

Hue is a peaceful and ancient city. Hue is also a destination known as a place to slow down. With a free walking tour, visitors will have a complete sense of the beauty of Hue every step on the way.

Each step taken during the tour promises to enable the participants to gain a better sense of Hue's very distinct beauty.

At this year's Festival, visitors and local people will be able to admire generations of artisans doing their crafts and experiencing many craft activities from the central and surrounding areas of Hue city.