On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.