As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

During the April 30 - May 1 holiday period, employees will benefit from an extended five-day consecutive vacation. Forecasts predict domestic tours will attract many visitors. Local tourism authorities, travel agencies, and hotels have prepared numerous products and services, ready to welcome tourists.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

On the afternoon of April 4, information from the Department of Tourism said that, based on the assessment of visitor arrivals to Hue during the Hung Kings' Commemoration Day, the number of visitors to Hue City is forecast to increase sharply.

To provide opportunities for students and visitors to explore and study natural resources and biodiversity through valuable collections of animals, plants, geological specimens, minerals, and marine organisms, the Central Coastal Nature Museum is now offering free guided tours and interactive experiences.

Following the approval of the project to build a community-based beach tourism model in Hai Duong Commune, now in Thuan An Ward, Thuan Hoa District, by Hue City People's Council (formerly) in July 2023, the infrastructure in this place is gradually being completed, serving the sightseeing and swimming needs of locals and visitors, contributing to enhancing the economic value of the beach and lagoon.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

On the morning of January 1, Hue City Department of Tourism in collaboration with the Central Region Airport Authority at Phu Bai International Airport, Phu Bai International Airport, and the Vietnam Airlines branch in Hue, along with Pacific Airlines organized a program to welcome the first flight and visitors to Hue City in 2025. Attending the event was Mr. Nguyen Thanh Binh, Standing member of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee.

The 5-star luxurious, trans-Viet tourist train arrived at Hue Railway Station on the morning of December 22, taking 7 international visitors to experience tourist destinations and relics in Hue Ancient Capital

The intense competition among domestic tourism destinations and the increasing demand of visitors require further investment in infrastructure and modernization of destinations, including high-end infrastructure and accommodation services.