After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

With special scale, character, and significance, the series of activities under “Vietnam - Republic of Korea Cultural Day 2025” held in Hue on September 27 - 28 attracted a great number of locals, domestic and international tourists, as well as international friends.

On July 27, the Tourism Department announced that the number of tourists visiting Hue in the first 7 months of 2025 exceeded 4 million arrivals, significantly higher than that of 2024, which reached 3,9 million arrivals.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

On the morning of March 29, “A Luoi Highland Spring Colors Festival” 2025 officially opened at the Communal House in the Ethnic Minority Culture Village of A Luoi District (Hong Thanh Commune). The event attracted a large number of ethnic minorities and tourists from both inside and outside the province to experience the unique cultural space of the mountainous region.

A great number of tourists and locals flocked into the Huyen Tran Temple Festival held on At Ty new year’s days. This was an event held by the Department of Culture and Sports, opening on the morning of the lunar January 9th (February 6) at Huyen Tran Cultural Center, located at the foot of Ngu Phong Mountain (An Tay Ward, Thuan Hoa District).

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Following the success of four previous events, attracting a large number of residents and tourists, Hue City continues with the 5th edition of the “Hue Jogging – Running for the community” program in 2024, themed “Always New Hue.”