According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Following the success of four previous events, attracting a large number of residents and tourists, Hue City continues with the 5th edition of the “Hue Jogging – Running for the community” program in 2024, themed “Always New Hue.”

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

Permanent Deputy Secretary of the Provincial Party Committee Phan Ngoc Tho, along with representatives of a number of departments and agencies, local people, as well as tourists, participated in the procession offering lotus flowers to President Ho Chi Minh at the Special National Monument - President Ho Chi Minh’s childhood Memorial House in Duong No Village (Phu Duong Commune, Hue City) on the morning of May 19th.

In addition to the Hue heritage system, a large number of domestic and international tourists came to visit and offer incense of paying tribute at other historical sites in the province, with the largest number of tourists were at the Chin Ham historical relic site (An Tay Ward) and the Phan Boi Chau memorial site (Truong An Ward, Hue City).

The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

Within the framework of Hue Festival 2023, the Winter Festival "Winter in Hue" takes place from October to December with a number of new festival activities that brings more vibrance and attraction to the winter atmosphere of Hue for both local people and tourists.