Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

On the afternoon of February 19th, at Hue Monuments Conservation Center (HMCC), Mr. Franck Bolgiani, Cultural Attaché and Director of the French Institute in Hanoi, visited and held discussions with the Center to strengthen cooperation in preserving and promoting Hue’s cultural heritage.

On November 28, the Provincial People's Committee organized the Meeting with foreign non-governmental organizations in Thua Thien Hue province in 2024. In attendance at the meeting were Ms. Trinh Thi Mai Phuong, Deputy Director of the Department of Foreign Affairs, Ministry of Foreign Affairs; and Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee.

Thua Thien Hue has preserved many craft villages and handed down many unique traditional crafts. With abundant cultural tourism resources and natural tourism assets, it can combine them with craft and traditional village tourism. This provides a foundation for the Ancient Capital to develop a tourism model that complements its strengths in cultural and heritage tourism.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

On October 30, Mr. Nguyen Van Phuong, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People’s Committee, had a courtesy meeting and discussion with Ms. Alexandra Elizabeth Smith, Consul General of the United Kingdom of Great Britain and Northern Ireland in Vietnam. Attending the meeting were leaders of relevant departments, agencies, and branches.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of May 19, the program "Glory of Vietnam 2024" with the theme "20 years of provoking Vietnam's strength" took place in Hanoi. The program was directed by the Vietnam General Confederation of Labor in coordination with the Central Reward and Emulation Board, and the Central Propaganda Department organized directly by Lao Dong newspaper.

After the complete liberation of the South, the country was unified, Thua Thien Hue remained a locality bearing many scars of war; the lives of the people were extremely difficult; many buildings, architectures were desolate and in ruins. But it is also from here that the Ancient Capital is not alone on its journey of revival from desolation and gradually developing in a sustainable manner, with the goal of striving to become a centrally-governed city with its own unique strengths.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.