Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

Sipping tea is a delicate beauty of people in the Ancient Capital City. Especially Hue people have long connected their tea drinking with the Huong river _ the soul of the region.

Deep in the soul, every simple image of Tet in Truong Sa (Spratly Islands) carries a special sense of excitement and deep emotion, fostering an even greater love for spring amidst the vast ocean.

The art of making reliefs appeared in Hue thousands of years ago. It flourished brilliantly in the 17th century along with copper casting and Hue porcelain mosaics on the complex of relics in Hue ancient capital. In the 21st century, painters and skillful artisans in Hue contributed to the development of the art.

Upon contemplating the city in the brushstrokes of artist Hoang Dang Khanh, viewers seem to immerse themselves in many different emotions, ranging from peacefulness, romance, desolation, strangeness, sometimes solitariness and loneliness. This artist from Hue seems tireless after many years of pursuing the city theme. As for him, those city quarters not only nourished his soul but also gave him mixed memories of joy and sadness.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

Struggling to make a living, but members of the Folk Arts Club of Trung Son commune (A Luoi) still strive to practice and refine each performance before each show, with enthusiasm to contribute to preserving the soul of culture of the great jungle.

In the cozy space of the house with ancient architecture on the banks of the Huong River, Cung Tien music lovers had immersed themselves in a romantic, melancholy atmosphere, letting their souls be carried away in the love songs which have a special place in people's hearts.