The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

After the success of the first season, the rock show organized by Hue Capital Rock in collaboration with the Faculty of Architecture, University of Sciences, Hue University is returning with its second season.

On the evening of September 5th, the Department of Science and Technology (S&T) organized an exhibition to showcase Science and Technology products, commercially potential products, and trademark-protected products in 2025. The exhibition is part of activities to promote the development of the Science and Technology market and to respond to the National Tourism Year 2025; the exhibition runs for two days, from September 5th to September 7th.

Gala hip-hop - Showcase Festival 2025 – Shining Vietnamese Smile kicked off on the night of July 20 at the square opposite Quoc Hoc Hue High School for the Gifted. The event was part of the “Hue Sports Festival 2025” series, which was organized by Hue Media & Event Co., Ltd.

On the afternoon of July 15, the Ministry of Education and Training announced the score distribution for the 2025 High School Graduation Exam.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

According to a Washington D.C.-based Vietnam News Agency (VNA) correspondent, the Vietnamese Embassy in the United States has showcased the Nhat Binh Ao dai, part of a special collection by the designer Cao Minh Tien, at the Diplomatic Corps Fashion Exhibition and Gala in Washington D.C.