Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

With the theme “Bringing Green Home”, the “No Plastic Bag Month” event is receiving widespread support from Hue residents, helping to spread the message of reducing plastic waste while shopping.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

On July 3, the project “Hue - A Plastic Reduction City in Central Vietnam”, funded by WWF-Norway, in collaboration with Co.op Mart Hue (Saigon Co.op), GO! Hue (Central Retail Vietnam), and AEON Hue (AEON Vietnam) organized the event “No Plastic Bag Month” 2025.

In an era marked by shopping malls, mini supermarkets, and the pervasive influence of digital utilities, the process of preparing for Tet has become incredibly convenient for families. However, the Tet market remains an irresistibly charming space for those who cherish nostalgia - individuals who fondly recall the old Tets, deeply connected to their mothers, grandmothers, and the years of hardship.

On holidays, weekends, or whenever they have free time, young people have a habit of searching for new “locations” to enrich their “virtual living” photo collections. Instead of spending time looking for far away places, recently, many young people have turned to check in at dining, entertainment, and shopping destinations right in the city.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

On the morning of September 21, AEON MALL Hue officially held its grand opening. This is the 7th AEON MALL shopping center in Vietnam, and the first one in the Central region.

This information was provided by leader of the Aeon Mall Hue Co., Ltd. during an inspection of the construction progress of the Aeon Mall Hue shopping center project, by Vice Chairman of the Provincial People's Committee Phan Quy Phuong and representatives of departments, branches, and localities on March 5.