Spreading spirit of entrepreneurship and digital transformation among Youth Union members and young people

In the process of constructing a digital government, a digital economy, and a digital society, Hue City has gradually established a synchronized and modern digital infrastructure foundation. Nevertheless, realizing the goal of becoming a fully digital city requires not only strong commitment from local authorities but also the active participation of technology enterprises in infrastructure investment, solution deployment, and the sharing of hands-on experience.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

As a refined blend of beverage enjoyment and hands-on craft activities, workshop cafés have become a popular choice among young people in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.