In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

On June 25, Vice Chairmen of Hue City People’s Committee, including Mr. Nguyen Thanh Binh, Mr. Nguyen Chi Tai, and Mr. Hoang Hai Minh, conducted field inspections and working sessions with local authorities regarding preparations and operation of the two-level local government model. Leaders from relevant departments and sectors also attended the working sessions.

A professional training course for swimming and diving lifeguards in 2025, organized by the Department of Culture and Sports, is taking place from May 15 to 19 at the city's Sports Center (the swimming pool at 2 Le Quy Don Street). A large number of trainees from the sports and education sectors, as well as water sports businesses in the city, are participating.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

On March 6, Hue Tourism College, in collaboration with Trung Phuong - Lang Co One Member Limited Liability Company, held a signing ceremony for a cooperation agreement in training high-quality human resources in tourism sector.

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.

Hue University (HU) has set a vision for multi-disciplinary development, prioritizing seven key industry sectors and advancing high-tech, interdisciplinary education.

On the afternoon of January 3rd, the Department of Tourism held a conference to review its activities in 2024 and outline tasks for the tourism sector in 2025. Attending the event was Mr. Ha Van Sieu, Deputy Director General of Vietnam National Administration of Tourism.

Favorable international market dynamics and supportive policies for businesses in the import-export sector have created unique advantages for Hue enterprises, boosting their performance in this field.

Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.