On the 10-acre field of red chiem rice (a traditional red rice grown in brackish lowlands of Hue City, sown by April and harvested by July), each planting season requires 40 to 50 hired laborers, and the harvest stretches over several days. Left untended and unfertilized, the rice grows naturally under the generous sun and rain. Some call it “heaven’s rice” — a variety grown from the grace of Tam Giang’s waters.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

To Co Tu people, the new rice welcoming festival plays a very important role in their cultural and religious life, highlighting their ethnic cultural characteristics, their knowledge and their outlook of life and the world. That is the conclusion by experts in the process of preparing the dossier for recognition of the new rice welcoming festival of the Co Tu people in Nam Dong, Phu Loc, Hue as national intangible cultural heritage.

Alongside bo kho (beef stew) and com tam (broken rice), bun bo Hue (Hue beef noodles) has just been ranked among the 100 best breakfasts in the world for 2025 by the renowned culinary website TasteAtlas.

After traveling to work in various places, the couple A Viet May and A Viet Thi Mai decided to return to their hometown to invest in livestock farming and production. Their herd of pigs grew, their rice fields turned green, and the house became lively again with the sounds of family members' voices and laughter.

Luu Bao - a peaceful village located about 8 kilometers from the center of Hue City, in Huong Ho Ward, has been home to bustling rice paper kilns for three centuries.

The second Quang Dien Half Marathon 2024 offers athletes the experience of running through paths surrounded by the golden expanse of ripe rice fields and the rolling waves of the Tam Giang Lagoon.

Hue puts on the most brilliant red shirt of flamboyant flowers in late June and early July. The roads, street corners, and rice fields are all adorned with the fiery colors of flamboyant flowers. That red color gives Hue a brilliant and captivating beauty.

Three Vietnamese dishes, namely beef stew (bo kho), Hue beef noodle soup, or Hue breakfast noodle soup (bun bo Hue), and broken rice with grilled pork (com tam suon), have been included in the list of “Top 100 breakfasts in the world” by the international food magazine Taste Atlas.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.