More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

On the morning of June 7th, Standing Member of Hue Party Committee and Standing Vice Chairman of Hue City People’s Committee, Nguyen Thanh Binh, hosted a courtesy reception for a delegation from Honghe Prefectural Government (Yunnan Province, China), led by Vice Governor of Honghe Cai Hao.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

After more than four years of planning, preparation, and dedicated passion, Hue Culinary Association was officially launched on the evening of May 28. The initiative aims to build and elevate the culinary culture of Hue City, living up to its reputation as the “Culinary Capital of Vietnam.”

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

The AFC Grassroots Football Festival 2025 took place on the afternoon of May 16 at Tu Do Stadium, Hue City. This activity aimed to promote sustainable development through gender equality, creating a playground where all children, genders, and different circumstances could participate.

Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.

“Enterprises make a significant contribution to the economy. Therefore, in its development orientation, Hue City consistently focuses on creating an environment that fosters and promotes business growth,” shared Mr. Phan Quoc Son, Deputy Director of Hue City’s Department of Finance, with Hue Today Weekly.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.