On the afternoon of July 23rd , the Department of Science and Technology held a conference to evaluate the results of a non-state budget funded science and technology project titled: “Researching, expanding, developing, and harnessing the medicinal value of Abelmoschus Sagittifolius (Bo Chinh Ginseng), a valuable Vietnamese medicinal herb, to create a health-oriented material-products-gift set linked with scientific and cultural research in Hue City”, led by SBC Hoang Gia Co., Ltd.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

On the afternoon of July 10th, the Department of Finance, in coordination with Luxembourg Project Management Board, Project Technical Support Office, and Mekong Herbals Joint Stock Company (Mekong Herbals), held a contract signing ceremony for the production and consumption of organic standard hibiscus flowers with households in Phong Thai and Phong Dien Wards.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

On June 22, the award ceremony for the category of Creative Information Technology Products for students took place and the closing ceremony of the Hue-ICT Challenge 2025 competition were also held at the University of Science, Hue University.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

In the context of digital transformation becoming an inevitable trend, businesses must incorporate artificial intelligence (AI) into their operations as a pressing requirement to enhance labor productivity and boost business efficiency.