On the afternoon of February 19, at Keiser University (28 Nguyen Tri Phuong), a non-profit community event themed “Spring Awakening of Dreams: The Journey of Hue people to the World's Top 1% Universities” took place in a warm and inspiring atmosphere. The program gathered notable figures from Hue, who conquered the world's top prestigious universities, returning to engage in direct dialogue with the younger generation in their hometown.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

On the afternoon of January 15, the City’s Sports Training and Competition Center held a review and commendation ceremony honoring coaches and athletes who were awarded prestigious State titles and achieved outstanding results at the 33rd SEA Games.

With the belief that scientific research must be practical and embraced by the people, each project led by Assoc. Prof. Dr. Truong Thi Bich Phuong is a product closely tied to farmers and businesses. Many of her scientific topics and projects that benefits the people have brought her prestigious awards.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.

On the night of May 6th, 2024, the three romances composed by Le Tu Minh, a Hue-native musician, were played at the Auditorium of Moscow Tchaikovsky Conservatory. That was indeed a historic moment because it was the first time Vietnamese music had been played on stage at the oldest and most prestigious symphony house of Russia.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.