Prestigious awards such as the Mai An Tiem Award and the CoopStar Awards, organized by the Vietnam Cooperative Alliance, are not only a recognition of innovative and creative efforts but also a driving force for cooperatives’ growth. This contributes to elevating the role of the collective economy, cooperatives, and the position of the Hue brand on the country’s economic map.

The National Freestyle and Greco-Roman Wrestling Club Championship 2026 officially opened on the morning of May 2 at the Square opposite Quoc Hoc Hue High School for the Gifted. On this occasion, outstanding athletes and coaches were awarded prestigious honors by the State.

Securing a total of 747 medals of all kinds in 2025, including 76 international medals; having numerous coaches and athletes honored with prestigious titles; and leaving notable marks at the 33rd SEA Games and on the continental stage… have, to some extent, confirmed both the foundation and the prospects for a breakthrough in Hue’s high-performance sports in general, and the City Sports Training and Competition Center (the Center) in particular.

On the afternoon of February 19, at Keiser University (28 Nguyen Tri Phuong), a non-profit community event themed “Spring Awakening of Dreams: The Journey of Hue people to the World's Top 1% Universities” took place in a warm and inspiring atmosphere. The program gathered notable figures from Hue, who conquered the world's top prestigious universities, returning to engage in direct dialogue with the younger generation in their hometown.

On January 19, according to the information released by the Department of Tourism, Hue City was named “Domestic Destination of 2025” as part of the HOTLIST Travellive Editor’s Pick - an annual prestigious program launched and organized by Travellive Media Group to honor outstanding brands, destinations, and individuals for their positive contributions to the development of Vietnam’s tourism industry.

On the afternoon of January 15, the City’s Sports Training and Competition Center held a review and commendation ceremony honoring coaches and athletes who were awarded prestigious State titles and achieved outstanding results at the 33rd SEA Games.

With the belief that scientific research must be practical and embraced by the people, each project led by Assoc. Prof. Dr. Truong Thi Bich Phuong is a product closely tied to farmers and businesses. Many of her scientific topics and projects that benefits the people have brought her prestigious awards.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

Vietnam has continued to be named as “Asia’s Leading Destination”, “Asia’s Leading Heritage Destination in 2024”, and “Asia’s Leading Natural Destination in 2024”, together with many other prestigious awards.

The leading travel website Travel + Leisure Southeast Asia, Hong Kong, and Macau in Bangkok, Thailand has recently announced the nominees winning the prestigious Luxury Awards Asia Pacific 2024, with Azerai La Residence Hue being one of them.