Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

On the evening of August 24, Huong Giang Poetry Club held a poetry program celebrating the 81st anniversary of Vietnam’s National Day (September 2, 1945 - September 2, 2026), drawing a large number of club members and poetry enthusiasts.

As Phu Dien Tower, a National-level Architectural and Artistic Relic, faces growing challenges from climate change and natural disasters, experts have proposed a number of conservation measures, including studying options to raise the entire tower structure or foundation, and installing pumping and drainage systems.

According to the information released by the Department of Tourism on the morning of August 20, based on survey data, the number of tourists to Hue during this year’s National Day holiday (September 2) is expected to keep on rising year-on-year, reaching an estimated 535,000 arrivals.

The first Kim Tra Ward Community Run 2026 opened on the morning of August 16, attracting more than 1,500 runners, along with a large number of officials, union members and local residents.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

The fourth Hue Sports Festival, a community sports festival promoting health, will feature a number of exciting new events.

On June 27th, the University of Sciences, Hue University, in coordination with the People's Committee of Thuan Hoa Ward, organized the 2026 “Exchange Festival”, attracting a large number of pupils, students, parents, and local residents.