Thousands of visitors and residents of Hue came together to bid farewell to 2025 and welcome the New Year 2026 in exquisite weather, heaven and earth in harmony, clear skies with a slight winter chill. The Countdown program welcoming 2026, held at Hue City Cultural and Sports Square (Vy Da Ward), was regarded as the highlight of this meaningful moment, a venue where a grand musical feast and joyful reunions converged.

Beyond highlighting the role and core values of the family, the annual German film festival KinoFest 2025 conveys a message about the meaning of family: not as a fixed ideal, but as a space of complexity, contradiction, care, and change.

Following severe floods, numerous relief convoys, volunteer groups, and meaningful gifts have been delivered directly to people in deeply flooded areas in Hue. These “golden hearts” have instilled faith and motivation, helping them stand firm against difficulties and rebuild a peaceful life during the Great National Solidarity Festival (November 18).

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.

The Management Board of Dong Ba Market organized a review and award ceremony for the contest “Exploring the History of the Formation and Development of Dong Ba Market (1899 - 2024)”. This was one of many meaningful activities in the series of events commemorating the 126th anniversary of the formation and development of Dong Ba Market (August 23rd, 1899 - August 23rd, 2025).

According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.

On the afternoon of June 1, Hue Central Hospital organized the “Festival of Love" program for pediatric patients receiving treatment at the Pediatric Center. The aim was to bring meaningful gifts and spread love to all the children undergoing treatment at the hospital on the occasion of International Children's Day on June 1.

The AFC Grassroots Football Festival 2025 took place on the afternoon of May 16 at Tu Do Stadium, Hue City. This activity aimed to promote sustainable development through gender equality, creating a playground where all children, genders, and different circumstances could participate.

From April 11th - 16th, Dr. Nguyen Thanh Tung, Director of Knowledge Management Institute (KMI) and Vice President of Ho Chi Minh City Quality Association, returned to Hue for a week to devote to education and local enterprises. This marked his third return to his hometown in 2025, bringing with him a series of heartfelt, meaningful gifts.

With appealing flavors and unique artistic designs, entremet cakes (a type of dessert originating from France) have gained great attraction and are especially loved by young people, particularly on meaningful celebratory occasions.