Few people know that within the premises of the Phuong Duc Primary School at 245 Bui Thi Xuan, Hue City, there exists the only remaining mountain and river deity worship place in the country today - the Son Xuyen Esplanade.

Alongside the whole country, this is when businesses, production facilities, supermarket systems, and markets... in the province are actively preparing goods to meet the shopping needs of the people at year end and the Lunar New Year of Dragon 2024.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

With the concept that "a person only gets married once in their life", the Pa Co people (A Luoi District) always consider the wedding ceremony one of the most important rituals to mark each person's maturity.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

Being a major commercial center of Hue City, Dong Ba market not only attracts customers for bustling trading exchanges during the day, but right in front of the market's lobby, there is also a food street at night, on the famous Tran Hung Dao Street.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

Remote consultation, examination, and treatment with the "Doctor for Every Family" (DFEF) software has created a healthcare network without limitations between different levels. This marks a significant milestone in the digital transformation in the medical field.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.