From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

With the help and companionship from members of the province's startup ecosystem and investors inside and outside the province, many startups or startup ideas and projects, even though they started small, have overcome difficulties in their entrepreneurial journey and are gradually asserting their position in the market.

After four days, the “Countryside Market Festival” in response to Hue Festival 2024 closed on the evening of June 30 with many impressive moments.

The ceremony to honor the holy spirit of Mrs. Tran Thi Dao, who contributed greatly to the construction of the Thanh Toan tiled-roof bridge (Thuy Thanh Commune - Huong Thuy Town), took place on the evening of June 27th. The conclusion of the ceremony marked the official start of the “Countryside Market Festival” in response to Hue Festival 2024.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

Three provinces and cities of Vietnam, including Thua Thien Hue, Da Nang, and Quang Nam, have recently coordinated organizing a tourism introduction program for Thua Thien Hue, Da Nang, and Quang Nam in Taipei city, Taiwan (China) on June 21.

The artifacts selected for identification are representative items typical of the Nguyen Dynasty's royalty and officials, such as the golden throne, palanquins, ceremonial shoes (things used in daily life and rituals), gold and jade branches (interior decorations), and the Xam Huong set (a recreational activity). This initiative marks the beginning of applying technology to preserve and promote the cultural heritage values preserved in Thua Thien Hue.

With unique and significant values in terms of form and informational content, "The Engravings on the Nine Dynastic Urns of Hue Imperial Citadel" was recognized by UNESCO as a Documentary Heritage in the Asia-Pacific region's Memory of the World Program on May 8th. This marks Hue's fourth UNESCO-listed documentary heritage.

On the evening of April 30, the People's Committee of Phong Dien District organized the countryside market themed “Old Scent of the Ancient Village” 2024 at Phuoc Tich ancient village (Phong Hoa commune).